Orange County Product Managers, Irvine, CA
Workshop: CX Journey Maps for Customer Lifetime Value
2014, Carol Buehrens, Customer Experience Strategist for ICW Group Insurance, CXPA Expert and author of Happy R.A.V.I.N.G. Customers!, guides you through the steps involved in creating Journey Maps. Identified high-level maps, use personas, create touch-points, assemble an entire journey and work together to innovate. You’ll walk away with the skills and toolkit needed to implement the art of Journey Mapping in your own workplace.
Journey Maps are essential tools that help you strategically plan and innovate the multi-channel experiences customers have with your organization. They provide your team with a high-impact, visual understanding of your customers’ goals and interaction paths. Whether you’re a product manager, a marketing professional, or other experience influencer, Journey Mapping provides you the valuable insight you need to raise the bar and transform your customer’s experiences. Fair warning – this isn’t your ordinary, lecture-driven presentation! This is a fast-paced mapping extravaganza.
Learn more and register at: ocpm.weebly.com